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CORPORATE INNOVATION
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Episode #131: Book Launch - Day 5 of 5...and a final word on 10X mindsets

We've made it to the end of the 5 day book free promo and what a journey it's been!

The objective of any author who runs a free ebook promo on Amazon is to promote the hell out of it and get their book to #1 in its sub-genres to increase exposure and awareness. I managed to get the book to #1 in all of my target sub-genres within 2 hours of the promo kicking off - including entrepreneurship, innovation, technology, management and startups (it's still #1 in these categories as of writing) ...it got to as high as #3 in the overall business category!

This was all thanks to an elaborate growth hacking exercise that I will share with you in coming days.

But before I wrap up with the book promo, I just wanted to share some words on mindset...or rather, what former Future Squared guest, Peter Diamandis calls a 10X mindset.

We're all trained to think incrementally. To think in terms of 10% growth and to subscribe to platitudes like "Rome wasn't built in a day" and "one step at a time" and in the words of the great Zig Ziglar, anything worth doing is worth doing poorly until you can do it well. However, what we define as anything worth doing either puts us on a course to 10% better or a course to 10X better.

So many people I know set instil limitations based on false beliefs.

I often hear people say things like:

"I can't start my own consulting firm until I've worked my way up at a large firm, made partner and built enough relationships and credibility - then I'll be ready"

"I'd love to write a book but I don't know where to start. I'll need to get professional coaching and I'll need to find a reputable publisher...then I'll write one."

"I'd love to start a podcast but I need to invest in a proper recording studio, research, a marketing team and script writers....then I'll be ready."

"I want to get A, B and C right before I do D - then I'll be ready."

In all of these cases what usually happens is...nothing. We stack the bricks up so high that the walls look too imposing so we don't even bother.

In the past year with the help of my team, I've released two books, a podcast that has been in the business chart on iTunes since its release over 14 months ago and doubled the size of my boutique consulting business and recently expanding to Singapore.

Is this because I am smarter or more talented than your average person? Definitely not.

It comes back to mindset and what I like to call the 4 P's.

Proactivity.

Persistence.

Passion.

Purpose.

It's asking questions like "how can I get a book to #1 on Amazon?" and then building a strategy to get there. And with two self published books under my belt, I do plan on taking the publisher route next time and 10Xing my author efforts, but it won't seem like such an imposing thing to do...and finding a decent publisher, with the success of my current book behind me, should prove to be much easier.

So if you're listening to this - what are your self-limiting beliefs? Where are you wired to think about growing by 10% instead of growing by 1,000%? What questions are you not asking - the answers of which could take you from A to Z in the same time that you normally go from A to B?

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