FUTURE2

CORPORATE INNOVATION
ENTREPRENEURSHIP
SELF-IMPROVEMENT

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Episode #178: How to Incentivise People to Give You Product Feedback

Get out of the building from day one they say. It will be fun they say. The whole concept of coming up with an idea, writing a problem or solution interview script and speaking to prospective target customers from day one has gained popularity in recent years as Steve Blank’s customer discovery model and later, Eric Ries’ lean startup movement have taken hold. While we can sometimes get away with online testing, we often have to face up to the much more socially confronting task of interrupting strangers simply going on about their business on the street, which is no easy feat to say the least. I talk strategy on coming up with effective incentives to boost engagement by 400%! Listen on iTunes: goo.gl/sMnEa0 Listen on Stitcher: www.stitcher.com/podcast/future  If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared  Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Melbourne, Australia, check out www.collectivecamp.us

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