FUTURE2

CORPORATE INNOVATION
ENTREPRENEURSHIP
SELF-IMPROVEMENT

LISTEN TO:

Episode #186: The One Metric That Matters for Corporate Innovation

What gets measured gets managed. When it comes to corporate innovation, it’s easy to focus on metrics such as ideas captured by an idea challenge, the number of prototypes developed or experiments run. But with most corporate innovation initiatives quickly degenerating into theatre, failure rates are running high (eg. 80-90% of innovation labs fail). 

Such failures ultimately lead to senior stakeholders withdrawing their support while intrapreneurs become increasingly dissatisfied and leave the organisation to seek out greener, more innovative pastures elsewhere. This really hurts a company’s prospects for innovating in the long-term - something few companies can ill afford in today’s climate. 

Corporates need to get more adept at identifying and monitoring the metrics that matter when it comes to their innovation programs if they are to avoid such pitfalls.

Listen on iTunes @ goo.gl/sMnEa0 Listen on Stitcher @ www.stitcher.com/podcast/future Listen on Google Play @  bit.ly/FSGoog

If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared

Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

Subscribe to Futuresquared

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form